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  • The TikTok Hype – 8 facts, that you should know about

    TikTok was founded in September 2016 by the Chinese Zhang Yiming, the founder of ByteDance, under the name Douyin. Through the purchase of Musical.ly 2017 and the partnership with Modern Sky 2018, the app received its essential functions and its adapted name for the West. So today TikTok/ Douyin is a video portal for the…

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    Content Changes – Content Trends in 2020

    In the constantly changing marketing world it is difficult to draw a clear line between different marketing strategies. In the field of content marketing we often deal with the question: What is the difference between a content marketing strategy and a social media strategy? In theory there are two clear definitions, but in practice both…

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    Content is king – old but gold

    The quote “Content is King” by Bill Gates from 1996 has not changed fundamentally. Only with the right content you can reach the right people. The only difference in today’s world is that pictures and videos are the new texts. But what exactly needs to be done and how can you survive in the current…