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Content is king – old but gold

The quote “Content is King” by Bill Gates from 1996 has not changed fundamentally. Only with the right content you can reach the right people. The only difference in today’s world is that pictures and videos are the new texts.

But what exactly needs to be done and how can you survive in the current content overdose?

The theory says that content marketing is not about direct communication of advertising messages. Content marketing is a strategic marketing approach that focuses on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience.

The new approach to content marketing Visual Content Marketing uses images, videos, blogs, podcasts and social media sites as vehicles. A study by Buzzsumo and Okdork.com confirms that on average a post with at least one visual element is shared twice as often as posts without visualization.

Based on various facts, it can be said that videos are the new texts in content marketing. Videos and photos arouse the curiosity of website visitors and increase the visiting time. More clicks on YouTube and social media links automatically increase the ranking, as Google becomes aware of the increased click rate and the high retention time.

In short: A moving image makes your marketing more efficient, increases your conversion rate and gives you a better ranking.

Estimates have already shown that by 2022, 82% of global internet traffic will be based on video and every minute more than 500 hours of video material is uploaded to YouTube. This means that you need to stand out from the crowd. Thanks to our expertise from numerous projects with customers such as Volkswagen, Proviant or Kapten&Son we create the right content, for the right platforms at the right time.

Reach out to us at hello@content-collectif.com for more information.