TikTok was founded in September 2016 by the Chinese Zhang Yiming, the founder of ByteDance, under the name Douyin. Through the purchase of Musical.ly 2017 and the partnership with Modern Sky 2018, the app received its essential functions and its adapted name for the West. So today TikTok/ Douyin is a video portal for the synchronization of music videos and other short video clips, with the functions of a social network. In the last two years, the app was one of the fastest spreading mobile apps in the world and already competed with the giants YouTube, Instagram, and Facebook within a short time.
What helps TikTok stand out from the competition is that it is more of an entertainment platform than a lifestyle platform. Its ease of use means it appeals to a wide audience around the world.
We have briefly summarized the 8 most interesting statistics for you:
1. 800 million active users (worldwide)
In just 3 years, TikTok reached 800 million active users, making it number 7 in the ranking of the largest social networks & messengers based on the number of monthly active users (MAU) in January 2020, putting the app ahead of well-known platforms such as LinkedIn or Twitter.
2. 1.9 billion downloads (Apple App Store & Google Play)
In February 2019, TikTok broke the 1 billion downloads mark and achieved a further 900 million downloads in just 8 more months. This makes the app the second most downloaded app in the world after WhatsApp. In the Apple App Store, it even ranked first with more than 33 million downloads in Q1 2019.
3. 1 million videos per day
Within a year of development, TikTok has already reached the milestone of 1 million video views per day.
4. 90% use the app daily
Three-quarters of all apps are downloaded, used for a short time and then forgotten again. With TikTok, on the other hand, 9 out of 10 users access the app every day. A study that observed the behaviour of TikTok users for a period of one month showed that 68% of active users watch videos of others and 55% upload their own videos.
5. 52 minutes usage per day
The daily TikTok user spends an average of 52 minutes of his time in the app. Compared to other platforms, users spend an average of 58.8 minutes on Facebook and 53 minutes on Instagram – another win for TikTok.
6. 41% of users are 16-24 years old
During the development of the app, it was already determined that the younger people under 18 would define the target group. The app was built on this basis and thus reaches 41% of users between 16 and 24 years of age. Over time, however, many people over 18 will get to know and love the app. Approximately 24.5% of the users are between 25 and 34 years old.
7. 52.1% engagement rate
TikTok users with less than 1,000 followers have an average engagement rate of 144.9%. This number decreases as the number of followers increases, with a notable decrease from 74.1% engagement in accounts with 10,000-50,000 followers to 10.6% in accounts with 50,000-100,000 followers.
8. Available in 155 countries
TikTok is currently available in 155 countries and 75 languages. The app is still known as Douyin in the Asian region, but in the western world it is known as TikTok due to the musical.ly audience. The largest part of the users (400 million active users) is located in China.